Well, it’s been over a year since the gmail beta launched. The original hubbub about spidering email text has died down, and life continues with just a little more advertisting than before. What’s interesting is that after a decade of new economy hype, most sites that make money do so in one of the oldest old media ways. There are differences, of course. For the first time in history we are dealing with advertising that can track everything we do, and that can learn/adapt in real time. Depending on who you are, this either sounds very scary, or extremely great.