Two weeks ago, I had the privilege to give a presentation for the UXNet London launch event. The title of the presentation was “The User Experience Community is Thinking Too Big” (PowerPoint) (PDF).
As I’ve mentioned before, I generally try to use my slides to present and reinforce a point rather than be the point itself. Consequently, the slides may not make a lot of sense on their own. With that in mind, I’m providing some quick notes on the main points of my presentation.
Basically, I had three major reasons I felt the community was thinking too big. In each case, I’m defining “big” in a different way. I borrowed John Kerry’s “Wrong War, Wrong Place, Wrong Time” as a way to organize those points.
When I gave my presentation, one person asked me, by way of a statement, “I think the UX community should be thinking bigger”. Except he gave no indication of what he meant by bigger.
I gave three distinctly different definitions of “too big” and they’re different. One is about the discplines battle being senseless, the other about the fact that each discipline is trying to claim ownership of UX and the last about the size of most UX organizations not warranting these discussions.
All of these are pretty different definitions so simply saying “needs to think bigger” isn’t very telling (I should add that the question was later clarified). So equally, Christina Wodtke’s The User Experience Community is Thinking too Small as a title may be clever, but it doesn’t tell me much other than that it is perhaps an opposing view.
Except it’s not.