Redesigning a site has traditionally been a fairly big event. Whether one likes a design or not, one tends to grow accustomed to the design. Any changes made stick out, especially an entire overhaul. When Honda redesigns a car engine, they don’t just pray that it’s a better engine than their last one. They test it; measuring its acceleration, top speed and dozens of other numbers I can’t even begin to comprehend. Yet when sites are redesigned - often with new or different functionality - there seems to be an assumption that newer = better and change = good. Let’s look at a recent example.
I had been writing up a fascinating piece about the rise and fall of browser-based vector graphics when KC tapped me to write a something welcoming our new advertising overlords. :p
No, but seriously, what do people think?
We are trying the Penny Arcade and PvP approach — offering ad-space to things we think are cool. Thus, you won’t see any animated monstrosities hawking debt consolidation or “free” screensavers packed helpful spyware (or spycams to help you make free screensavers!). Ideally, we want to provide ads for products and events that readers will actually find interesting, and we’re definitely open to any suggestions on what you’d like to see… Especially if it’s the new Dodge RAM 1500! (kidding)
For those who might be interested in the workings of our art, I posted a couple of OK/C character sketches in my personal blog. I will probably do this more often in the fall and will occasionally mention them here. If you’re curious about our process and came late, we did do a feature on our comic strip creation process you can check out.