_Luke Wroblewski is a product designer, strategist, and author. He is currently the Principal Designer of Yahoo! Inc.’s Social Media group and Principal of LukeW Interface Designs, a product strategy and design consultancy he founded in 1996. Luke has authored a book on Web interface design principles titled Site-Seeing: A Visual Approach to Web Usability and numerous articles on design methodologies, strategies and applications including those featured in his own online publication: Functioning Form._
From [BusinessWeek] to [Davos], design is being heralded as an essential contribution to successful corporate strategy and innovation. But it wasn’t that long ago that many corporations only thought of design as a way to “make things pretty”. So what’s changed in the last several years that gave designers a seat at the boardroom table and why do we have technology and information overload to thank for it?